Case Studies:
Real Impact

Challenge

An international retail chain operated siloed sales channels — online, in-store, and mobile app — with no unified view of customers. Customer support was slow and sales teams lacked visibility into cross-channel behavior.

Solution

• Implemented Salesforce Sales Cloud + Service Cloud
• Integrated all three sales channels into a unified customer record
• Automated lead tracking, case routing, and escalation workflows
• Deployed Einstein Analytics dashboards for real-time visibility

Challenge

A fast-growing financial services startup was experiencing rising fraud losses. Rule-based fraud detection was generating excessive false positives and missing novel attack patterns.

Solution

• Built ML-based anomaly detection models on historical transaction data
• Deployed real-time inference pipeline with sub-100ms latency
• Created feature engineering pipeline capturing user behavior signals
• Implemented model monitoring with automated drift alerts

Challenge

A healthcare SaaS provider needed to ensure their patient management application was error-free — bugs had regulatory implications and impacted medical staff productivity. Manual QA couldn't keep pace with release velocity.

Solution

• Built comprehensive automated test framework using Selenium + Playwright
• Nightly regression and security test suites integrated into CI/CD
• API contract testing with REST-Assured for backend validation
• Live test dashboard with coverage metrics and trend analysis

Challenge

Marketing and sales data lived in separate systems — CRM, ad platforms, ERP, and e-commerce. The marketing team couldn't attribute revenue to campaigns or optimize inventory planning.

Solution

• Built unified data warehouse on Snowflake with dbt transformation layer
• Integrated all marketing and sales data sources via Fivetran
• Delivered Power BI dashboards for marketing attribution and inventory forecasting
• Enabled self-service analytics for the marketing team

Challenge

A global NGO ran ageing on-premise servers with high maintenance costs, poor performance for international teams, and no disaster recovery strategy. Growth was constrained by IT limitations.

Solution

• Phased zero-downtime migration to AWS with Terraform IaC
• Single sign-on (SSO) setup with Okta for global team access
• Automated backups and disaster recovery with RTO under 1 hour
• Cost-optimized architecture with reserved instances and auto-scaling

Challenge

A retail startup launched on Salesforce Commerce Cloud but lacked personalization capabilities. Generic product displays led to low engagement and missed cross-sell opportunities.

Solution

• Built collaborative filtering recommendation engine on browsing + purchase data
• Integrated recommendations into Commerce Cloud PDP and cart pages
• A/B tested recommendation strategies with Salesforce Einstein
• Delivered real-time personalization from day one of launch